Roohdari Chikankari
About Us
Roohdaari: Grace of Awadh. Spirit of Lucknow
Born in 2020 in the cultural heart of Lucknow, Roohdari emerged from a singular vision — to transform heritage into timeless luxury.
Poonam Singh
Chairman, Roohdari Foundation
During the pandemic, Poonam Singh identified emerging opportunities within the textile sector, including expanding capabilities and product diversification. What began as a vision during a challenging period evolved into a strong business foundation.
Her leadership has positioned the company among the leading importers of Chikankari fabrics. Her dynamic vision and commitment to excellence have enabled global fashion brands to trust Roohdari for their development needs.
Her entrepreneurial journey further led to the establishment of Roohdari Foundation, which has since built a distinguished presence as a manufacturer and exporter of premium Chikankari wear.
Roohdari is not merely a label; it is an expression of Lucknow’s soul. It embodies the city’s signature ada and nazakat — its quiet confidence, poetic grace, and refined elegance.
Roohdari is not just about fashion.
It is about honoring hands that create magic.
A Renaissance of Lucknow’s Timeless Embroidery
Our dedicated team is passionately devoted to rekindling the world’s love for traditional embroidery techniques, bringing their timeless charm to a global stage. We live by the belief that “the thread of tradition weaves a vibrant tapestry,” honoring every stitch as a story of heritage, devotion, and artistry passed down through generations.
Step Into the World of Chikankari – Shop the Collection
Join Roohdari and step into the enchanting world of Chikankari. Experience its unique beauty and understand the depth and delicacy of our rich tradition.
From everyday wear to outfits for special occasions, Roohdari offers an extensive collection that reflects the royal elegance of Lucknow, its grace and refinement, and the grandeur of the Mughal era.
Make art a part of your life, cherish tradition, and shop today. Let garments woven with emotion make every day truly special — with Roohdari.